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We're generation now. And we’re creating for every future generation.

Welcome to The Long Game project. In partnership with Hennessy, GOOD's setting out on a journey to focus on the impact, benefits and risks of long-term thinking. What would it look like if leaders in business, science, politics, and society were willing to risk short-term gratification for long-term social progress? Would cities become more equitable? Would trade become more fair? Would we become more reasonable and understanding of one another? The Long Game will explore these questions and highlight the people and organizations putting these long-term values into practice across the globe.
The Long Game | GOOD

The Long Game Anthem Video

Playing the long game is a strategy of investing vision, faith, conviction and patience in order to accomplish great things in the long term, maybe even generations from now. Players of the long game understand that humankind’s most remarkable achievements require a grander perspective and a deeper patience. 

Futurist Visionaries Have Begun Building a New Type of Circular City

The prototype for a futuristic city reimagines the relationship between technology, people, and ecology.
Live well. Do good.
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