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Is there A Better Way to Find the Right Google Font?

Choosing fonts can be pretty exhausting, but it's an essential step in the design workflow. There's no avoiding it. Typography plays an important role in branding and user experience, so it's important to choose a font that reads well and represents the brand accurately.

IDEO Font Map uses machine learning to help you locate the one Google font to rule them all (or at least, the ideal font for your design!).

Today I'm going to take you through how it works and explain why it's so much faster than using Google Fonts directly.

Daniel Schwarz,
Design & UX Co-Editor