A video of Joost's talk at YoastCon 2017!
Hi!

Have you ever done an SEO audit of your site? We'll tell you how to in three posts this week! The first was published today, you'll find it in this newsletter. Also: reviews of your site can influence your ranking, but how do you respond to negative comments? What if you don't agree? We've also released a video of Joost's talk at YoastCon 2017. An entertaining and informative talk for anyone remotely interested in SEO and how search works. Check it out here! And last but definitely not least: we've released Yoast SEO 5.9 today. Don't forget to update!

Yoast SEO 5.9: A more accessible content analysis

Accessibility is so important! With his update of Yoast SEO, the results of the content analysis are presented a bit differently. The bullets are grouped by color now, which should help people that have difficulty distinguishing colors. More enhancements have been made to make the plugin easier to use. Read all about it in the release post of Yoast SEO 5.9.

Read about what's happening in Yoast SEO 5.9 »

What to do with an unfriendly review 

It's never easy to get a negative review about your site or product. Sometimes, it feels unfair or personal. As we believe reviews are a ranking factor for local search, you should think about how you respond to reviews. Reply in a polite and professional manner and you might even solve the problem or at least take away any negative feelings. You'll be working on your branding as well, as potential customers will see how great you respond to any problems!

How to respond to online reviews of your business »

Doing an SEO audit of your site yourself

A holistic approach to SEO means an SEO audit requires looking at several aspects of SEO. In this first of three posts you'll learn how we go about auditing the SEO of a site, specifically the content SEO and user experience (UX). There's some very practical stuff in this post that will help you take a fresh look at your site. For instance, how is your search option? And do you know what the fold is and what you should place above or below it?

How to perform an SEO audit. Part 1: Content SEO & UX »

Joost's talk at YoastCon 2017

Here it is: the first YoastCon talk we're sharing! Watch Joost talk about search and SEO right now and in the near future (2018). Are you ready for voice and mobile search? What will actually change?
YoastCon 2017 - Joost de Valk: Search and SEO in 2018
Feel like getting started right now? Prepare for 2018! Brush up on your basic technical SEO skills with our Technical SEO 1 training
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