With the rise of the creator class—YouTubers, bloggers, and Instagram stars—influencer marketing has emerged as a new way for brands to reach their target customers through already-engaged and already-established audiences.
Influencer marketing doesn’t just get you exposure, but also endorsements through content that features your brand, which can make it worthwhile for businesses of all sizes.
So we know influencer marketing can have a big impact. But that begs the obvious question:
Where do you find influencers you can work with?